“Probably the most extreme form of inequality is between people who are alive and people who are dead.” Peter Thiel
I signed up for marrow donation when a friend of a friend was gravely ill. The power of social networks gave me an incentive to donate marrow that I didn’t have before. What if we could use the power of social networks more generally to encourage donation?
Some people are great at giving blood. It is part of their routine. Others like me keep meaning to go but have long gaps between their donations. These people who mean to donate more can be motivated and incentivized to using common techniques from computer games.
Blood donation services do this to an extent with badges and other rewards but we decided to see if a Facebook game would help. Dublin Game Craft is a 12 hour competition to build a game. The theme this Saturday was ‘Non violent exploration’ Finding out your friends blood types and who you might be able to donate to is exploration. And helping people is the opposite of violence.
The game itself is simply to find out which of your friends you might be able to donate to. The hypothesis it is based on is that by personalising donations they are incentivized.
First you go to the app or you get an invite
Then input your blood type. If you do not know your type you can find out at the link.
Next you find out who of your friends you could help and how much of your type of blood is in stock in Ireland.
The user gets point for entering their blood type. For finding their local blood clinic. For inviting their friends to the app. In the future more actions may result in bonus points. You can imagine something like checking into a blood clinic location getting points and creating a chain of regular donations being worth bonus points.
Games Everyone Can Win
‘I’ve come to believe that people who knew how to make games need to start focusing on the task of making real life better for as many people as possible’ Jane McGonigal in Reality is Broken. I have written before about the game nature of the process we make for asset division. And there are social blood apps already but they tend to sit slightly apart from the social networks they are trying to use. This game was built in a day. If there is the desire for it we would polish it up a lot. We would port it to other social networks. The site is localised for Ireland and a full version would have to find local clinics and blood levels. The current state gives enough of a demonstration for people to understand the concepts though.
The Dublin Game craft judges awarded us the prize of “Most valuable game”. This says they see a potential to gamifying donations. I want to turn this game into something that can really be useful. If you can help us to do that please get in contact.
Join the facebook game here.
Try our asset division process here